{"id":3299,"date":"2019-07-18T12:16:30","date_gmt":"2019-07-18T04:16:30","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/dma-sg-2019\/?page_id=3299"},"modified":"2026-09-28T14:30:57","modified_gmt":"2026-09-28T06:30:57","slug":"agenda","status":"publish","type":"page","link":"https:\/\/communityengagement.asia\/sg\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.25.1″ background_enable_color=”off” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ min_height=”135px” custom_margin=”-14px|auto|-38px|auto||” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.25.1″ global_colors_info=”{}”]<\/p>\n

Agenda<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_day_headline” _builder_version=”4.16″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ global_colors_info=”{}”]<\/p>\n

8 Oct 2026 (Thurs)<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Agenda ” module_id=”agenda” module_class=” agenda” _builder_version=”4.16″ background_enable_color=”off” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ module_class=”agenda_row topic2″ _builder_version=”4.25.1″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”09:00 \u2013 09:15\u202f” _builder_version=”4.25.1″ global_colors_info=”{}”]<\/p>\n

09:00 \u2013 09:15\u202f<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Opening remarks” _builder_version=”4.25.1″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Opening remarks<\/h4>\n

[\/et_pb_text][et_pb_team_member name=”Soren Beaulieu” position=”Regional Content & Strategy Director” image_url=”https:\/\/communityengagement.asia\/sg\/wp-content\/uploads\/sites\/2\/2025\/10\/Soren_img.jpg” disabled_on=”on|on|on” admin_label=”Lighthouse Independent Media – Soren Beaulieu” _builder_version=”4.25.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MjIwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” disabled=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Lighthouse Independent Media<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ module_class=”agenda_row topic2″ _builder_version=”4.25.1″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”09:20 \u2013 09:55″ _builder_version=”4.25.1″ global_colors_info=”{}”]<\/p>\n

09:20 \u2013 09:55<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” admin_label=”%91Case Study Presentation%93″ _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”||0px||false|false” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case Study Presentation]<\/strong><\/p>\n

[\/et_pb_text][et_pb_toggle title=”Building a Giving Ecosystem: How Community Chest Designs Impactful Engagement That Sustains Participation” open=”on” admin_label=”Building a Giving Ecosystem: How Community Chest Designs Impactful Engagement That Sustains Participation” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Many organisations invest significant time and resources into engaging communities, yet sustaining participation over the long term remains a common challenge. As community needs evolve and stakeholder expectations rise, successful engagement requires more than awareness campaigns or one-off initiatives \u2014 it requires intentional design.<\/p>\n

Drawing on Community Chest’s experience in mobilising individuals, corporates, public agencies, and community partners, this session explores how engagement can be designed to foster trust, deepen commitment, and create lasting impact. Through practical examples and real-world partnerships, attendees will gain insights into building engagement ecosystems that encourage people not only to participate, but to continue showing up and contributing over time.<\/p>\n

Learning Outcomes<\/strong><\/p>\n

    \n
  • Design engagement journeys that drive sustained participation<\/li>\n
  • Tailor engagement approaches to different stakeholder needs and readiness levels<\/li>\n
  • Build stronger partnerships through trust and shared value<\/li>\n
  • Leverage champions and advocacy to deepen community involvement<\/li>\n
  • Measure and communicate impact effectively<\/li>\n
  • Create engagement ecosystems that deliver long-term outcomes<\/li>\n<\/ul>\n

    [\/et_pb_toggle][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”||5px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

    Speaker:<\/strong><\/p>\n

    [\/et_pb_text][et_pb_team_member name=”Pearlyn Tseng” position=”Director of Philanthropic Partnerships” image_url=”https:\/\/communityengagement.asia\/sg\/wp-content\/uploads\/sites\/2\/2026\/05\/Pearlyn-Tseng-img.jpeg” admin_label=”Community Chest” _builder_version=”4.25.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNzcyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Community Chest<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” module_class=”agenda_topic_headline” _builder_version=”4.25.1″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Trust & Credibility” _builder_version=”4.25.1″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

    Trust & Credibility<\/strong><\/h4>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ module_class=”agenda_row topic2″ _builder_version=”4.25.1″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”09:55 \u2013 10:35″ _builder_version=”4.25.1″ global_colors_info=”{}”]<\/p>\n

    09:55 \u2013 10:35<\/strong><\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” admin_label=”%91Panel Discussion%93″ _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”||0px||false|false” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

    [Panel Discussion]<\/strong><\/p>\n

    [\/et_pb_text][et_pb_toggle title=”Making Cross-Sector Collaboration Work” open=”on” admin_label=”Making Cross-Sector Collaboration Work” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Cross-sector collaboration is essential but often difficult. This session explores how public agencies, NGOs, and corporate partners collaborate effectively while managing power dynamics and aligning goals.<\/p>\n

    Learning Outcomes<\/strong><\/p>\n

      \n
    • Align incentives across sectors<\/li>\n
    • Manage power imbalances in partnerships<\/li>\n
    • Structure collaboration roles clearly<\/li>\n<\/ul>\n

      [\/et_pb_toggle][et_pb_text disabled_on=”off|off|off” admin_label=”Moderator:” _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”||5px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

      Moderator:<\/strong><\/p>\n

      [\/et_pb_text][et_pb_team_member name=”Pratibha Kurnool” position=”Head of Social Impact, APJ” image_url=”https:\/\/communityengagement.asia\/sg\/wp-content\/uploads\/sites\/2\/2023\/01\/Pratibha.jpg” admin_label=”Cognizant – Pratibha Kurnool” _builder_version=”4.25.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MzQxIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

      Cognizant<\/strong><\/p>\n

      [\/et_pb_team_member][et_pb_text disabled_on=”off|off|off” admin_label=”Panellists:” _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”||5px||false|false” locked=”off” global_colors_info=”{}”]Panellists:<\/strong>[\/et_pb_text][et_pb_team_member name=”Kathleen Chin” position=”Director, Social Impact & EY Ripples” image_url=”https:\/\/communityengagement.asia\/sg\/wp-content\/uploads\/sites\/2\/2026\/04\/Kathleen-Chin_img.jpg” admin_label=”EY” _builder_version=”4.25.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNjQ0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]EY<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Dr Chan Siew Luen” position=”Charter President” image_url=”https:\/\/communityengagement.asia\/sg\/wp-content\/uploads\/sites\/2\/2026\/08\/dr-chan-pic.jpg” admin_label=”Rotary Club of Singapore Sports & Arts” _builder_version=”4.25.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzMjgzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Rotary Club of Singapore Sports & Arts<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Joanne Ng” position=”Head, Community Networks & Partnerships” image_url=”https:\/\/communityengagement.asia\/sg\/wp-content\/uploads\/sites\/2\/2026\/08\/joanne-ng-headshot.jpg” admin_label=”Temasek Foundation” _builder_version=”4.25.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzMjc2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Temasek Foundation<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”1230 \u2013 1330 ” module_class=”agenda_row topic4″ _builder_version=”4.24.2″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:35 \u2013 11:00″ _builder_version=”4.25.1″ global_colors_info=”{}”]<\/p>\n

      10:35 \u2013 11:00 <\/strong><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Morning networking break ” _builder_version=”4.25.1″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

      Morning networking break <\/h4>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” module_class=”agenda_topic_headline” _builder_version=”4.25.1″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Youth & Lifespan Engagement” _builder_version=”4.25.1″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

      Youth & Lifespan Engagement<\/strong><\/h4>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ module_class=”agenda_row topic2″ _builder_version=”4.25.1″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:00 \u2013 11:40″ _builder_version=”4.25.1″ global_colors_info=”{}”]<\/p>\n

      11:00 \u2013 11:40<\/strong><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” admin_label=”%91Case Study Presentation%93″ _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”||0px||false|false” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

      [Case Study Presentation]<\/strong><\/p>\n

      [\/et_pb_text][et_pb_toggle title=”Engaging Youth Beyond Surveys and Events” open=”on” admin_label=”Engaging Youth Beyond Surveys and Events” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      Youth engagement often defaults to surveys and one-off events with limited impact. This session explores how to engage youth as contributors and co-creators using approaches aligned with how young people engage today.<\/p>\n

      Learning Outcomes<\/strong><\/p>\n

        \n
      • Understand why traditional youth engagement methods fall short<\/li>\n
      • Design safe, inclusive spaces for youth voice<\/li>\n
      • Balance structure with autonomy in youth-led initiatives<\/li>\n<\/ul>\n

        [\/et_pb_toggle][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”||5px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

        Speaker:<\/strong><\/p>\n

        [\/et_pb_text][et_pb_team_member name=”Siti Yariyati Mohamed” position=”Co-Founder & Chief Dreamer” image_url=”https:\/\/communityengagement.asia\/sg\/wp-content\/uploads\/sites\/2\/2026\/04\/Siti-Yariyati-Mohamed_img.jpg” admin_label=”Starfish Singapore” _builder_version=”4.25.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNjM1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Starfish Singapore<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ module_class=”agenda_row topic2″ _builder_version=”4.25.1″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:40 \u2013 12:20″ _builder_version=”4.25.1″ global_colors_info=”{}”]<\/p>\n

        11:40 \u2013 12:20<\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” admin_label=”%91Case Study Presentation%93″ _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”||0px||false|false” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

        [Case Study Presentation]<\/strong><\/p>\n

        [\/et_pb_text][et_pb_toggle title=”Co-Creating with Youth: Turning Participation into Ownership” open=”on” admin_label=”Co-Creating with Youth: Turning Participation into Ownership” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Co-Creating with Youth: Turning Participation into Ownership
        As expectations around representation and inclusion evolve, organisations must rethink how they involve young people in decision-making. This session explores how youth can be empowered as co-creators of solutions rather than passive recipients of programmes.<\/p>\n

        Learning Outcomes:<\/strong><\/p>\n

          \n
        • Distinguishing between consultation, participation and genuine co-creation<\/li>\n
        • Building structures that enable meaningful youth leadership and decision-making<\/li>\n
        • Creating environments where young people feel safe contributing diverse perspectives<\/li>\n
        • Developing engagement initiatives that foster lasting ownership and community impact<\/li>\n<\/ul>\n

          [\/et_pb_toggle][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”||5px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

          Speaker:<\/strong><\/p>\n

          [\/et_pb_text][et_pb_team_member name=”Chng Ying Tong” position=”Co-Founder” image_url=”https:\/\/communityengagement.asia\/sg\/wp-content\/uploads\/sites\/2\/2026\/08\/Chng-Ying-Tong_img.jpg” admin_label=”The Interchange” _builder_version=”4.25.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzMzQ0In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]The Interchange<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Jihad (Jee) Suhaimi” position=”Founder & Executive Director” image_url=”https:\/\/communityengagement.asia\/sg\/wp-content\/uploads\/sites\/2\/2026\/08\/Jihad-img.jpg” disabled_on=”on|on|on” admin_label=”MEMBINA Community” _builder_version=”4.25.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzMjY5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” disabled=”on” locked=”off” global_colors_info=”{}”]MEMBINA Community<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”1505 \u2013 1530 ” module_class=”agenda_row topic4″ _builder_version=”4.25.1″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:20 \u2013 13:20″ _builder_version=”4.25.1″ global_colors_info=”{}”]<\/p>\n

          12:30 \u2013 13:30 <\/strong><\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking Lunch” _builder_version=”4.25.1″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

          Networking Lunch<\/h4>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” module_class=”agenda_topic_headline” _builder_version=”4.25.1″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Cross-Sector Collaboration” _builder_version=”4.25.1″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

          Cross-Sector Collaboration<\/strong><\/h4>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ module_class=”agenda_row topic2″ _builder_version=”4.25.1″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”13:30 \u2013 14:10″ _builder_version=”4.25.1″ global_colors_info=”{}”]<\/p>\n

          13:30 \u2013 14:10<\/strong><\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” admin_label=”%91Case Study Presentation%93″ _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”||0px||false|false” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

          [Case Study Presentation]<\/strong><\/p>\n

          [\/et_pb_text][et_pb_toggle title=” Building Trust in Hard-to-Reach Communities ” open=”on” admin_label=” Building Trust in Hard-to-Reach Communities ” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

          Trust is the foundation of meaningful engagement \u2014 and one of the easiest things to lose. This session examines how trust is built on the ground, where it breaks down, and how organisations can rebuild credibility.<\/p>\n

          Learning Outcomes<\/strong><\/p>\n

            \n
          • Identify where trust is built beyond formal programmes<\/li>\n
          • Understand the role of frontline staff and volunteers<\/li>\n
          • Apply practical approaches to repairing trust<\/li>\n<\/ul>\n

            [\/et_pb_toggle][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”||5px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

            Speaker:<\/strong><\/p>\n

            [\/et_pb_text][et_pb_team_member name=”Michelle Tay” position=”Executive Director” image_url=”https:\/\/communityengagement.asia\/sg\/wp-content\/uploads\/sites\/2\/2026\/04\/Michelle-Tay_img.jpg” admin_label=”Singapore Kindness Movement” _builder_version=”4.25.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyNjQwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Singapore Kindness Movement<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” module_class=”agenda_topic_headline” _builder_version=”4.25.1″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Insights to Action” _builder_version=”4.25.1″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

            Insights to Action<\/strong><\/h4>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ module_class=”agenda_row topic2″ _builder_version=”4.25.1″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”14:00 \u2013 14:40″ _builder_version=”4.25.1″ global_colors_info=”{}”]<\/p>\n

            14:10 \u2013 14:50<\/strong><\/p>\n

            [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” admin_label=”%91Case Study Presentation%93″ _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”||0px||false|false” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

            [Case Study Presentation]<\/strong><\/p>\n

            [\/et_pb_text][et_pb_toggle title=”Turning Community Insights into Action ” open=”on” admin_label=”Turning Community Insights into Action ” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

            Collecting feedback is easy. Acting on it is not. This session examines how community insights are translated into real programme or policy change \u2014 and how to close the feedback loop meaningfully.<\/p>\n

            Learning Outcomes<\/strong><\/p>\n

              \n
            • Collect and synthesise meaningful insights<\/li>\n
            • Translate feedback into actionable change<\/li>\n
            • Close the loop with communities<\/li>\n<\/ul>\n

              [\/et_pb_toggle][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”||5px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

              Speaker:<\/strong><\/p>\n

              [\/et_pb_text][et_pb_team_member name=”Janine Teo” position=”Founder & Chief Executive Officer” image_url=”https:\/\/communityengagement.asia\/sg\/wp-content\/uploads\/sites\/2\/2026\/09\/Janine-headshot.jpg” admin_label=”Solve Education!_Janine Teo” _builder_version=”4.25.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzNDM1In19@” link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” title_text=”Janine headshot” sticky_enabled=”0″]Solve Education!<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” module_class=”agenda_topic_headline” _builder_version=”4.25.1″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Impact Measurement” _builder_version=”4.25.1″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

              Impact Measurement<\/strong><\/h4>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ module_class=”agenda_row topic2″ _builder_version=”4.25.1″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”14:40 \u2013 15:20″ _builder_version=”4.25.1″ global_colors_info=”{}”]<\/p>\n

              14:50 \u2013 15:30<\/strong><\/p>\n

              [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” admin_label=”%91Case Study Presentation%93″ _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”||0px||false|false” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n

              [Case Study Presentation]<\/strong><\/p>\n

              [\/et_pb_text][et_pb_toggle title=”Measuring What Matters in Community Engagement ” open=”on” admin_label=”Measuring What Matters in Community Engagement ” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

              Engagement impact is often reduced to numbers that miss the human story. This session focuses on how to measure outcomes that matter while meeting accountability requirements.<\/p>\n

              Learning Outcomes<\/strong><\/p>\n

                \n
              • Balance qualitative and quantitative measures<\/li>\n
              • Communicate impact credibly to stakeholders<\/li>\n
              • Avoid vanity metrics<\/li>\n<\/ul>\n

                [\/et_pb_toggle][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”||5px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                Speaker:<\/strong><\/p>\n

                [\/et_pb_text][et_pb_team_member name=”Asmah Alias” position=”Director Galleries Exhibitions Museums” image_url=”https:\/\/communityengagement.asia\/sg\/wp-content\/uploads\/sites\/2\/2024\/06\/Asmah-headshot.jpeg” admin_label=”HeritageSG” _builder_version=”4.25.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwODM2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]HeritageSG<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”1505 \u2013 1530 ” module_class=”agenda_row topic4″ _builder_version=”4.24.2″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”15:20 \u2013 15:40″ _builder_version=”4.25.1″ global_colors_info=”{}”]<\/p>\n

                15:30 \u2013 15:50 <\/strong><\/p>\n

                [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Afternoon Networking Break” _builder_version=”4.25.1″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

                Afternoon Networking Break<\/h4>\n

                [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” module_class=”agenda_topic_headline” _builder_version=”4.25.1″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Practitioner & Team Resilience” _builder_version=”4.25.1″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

                Practitioner & Team Resilience<\/strong><\/h4>\n

                [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ module_class=”agenda_row topic2″ _builder_version=”4.25.1″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”15:40 \u2013 16:20″ _builder_version=”4.25.1″ global_colors_info=”{}”]<\/p>\n

                15:50 \u2013 16:30<\/strong><\/p>\n

                [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_toggle title=”From Stakeholder Engagement to Ecosystem Alignment” open=”on” admin_label=”Building Resilient Engagement Teams: Reflection to Action” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                A practical case study exploring how stakeholder listening, ecosystem mapping and purposeful role design can align diverse interests, build trust and create more resilient, scalable and sustainable community impact programmes<\/span><\/p>\n

                Learning Outcomes<\/strong><\/p>\n

                  \n
                • Find alignment amid difference: Identify common purpose while recognising different stakeholder needs, incentives and timelines.<\/li>\n
                • Curate the ecosystem: Map what each stakeholder uniquely contributes and design roles that create reciprocal value.<\/li>\n
                • Build for resilience: Strengthen trust, adapt as the ecosystem matures, and evolve programmes to sustain and scale impact.<\/li>\n<\/ul>\n

                  [\/et_pb_toggle][et_pb_text disabled_on=”off|off|off” admin_label=”Speaker:” _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”||5px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                  Speaker:<\/strong><\/p>\n

                  [\/et_pb_text][et_pb_team_member name=”Andrew Buay” position=”CEO & Founder” image_url=”https:\/\/communityengagement.asia\/sg\/wp-content\/uploads\/sites\/2\/2023\/01\/Andrew-Buay-img2.jpg” admin_label=”Human Meridian Advisory” _builder_version=”4.25.1″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3NDA1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

                  Human Meridian Advisory <\/strong><\/p>\n

                  [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”16:20 \u2013 16:30″ _builder_version=”4.25.1″ global_colors_info=”{}”]<\/p>\n

                  16:30\u00a0<\/strong><\/p>\n

                  [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Closing remarks and end of conference\u202f\u202f” _builder_version=”4.25.1″ header_4_font=”|700|||||||” header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

                  Closing remarks and end of conference<\/h4>\n

                  [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2OTk1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” button_text=”REQUEST FOR FULL BROCHURE” button_alignment=”center” admin_label=”REQUEST FOR FULL BROCHURE” _builder_version=”4.25.1″ _dynamic_attributes=”button_url” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”3 Sticky btns” module_id=”footer_sticky_section” _builder_version=”4.16″ width=”100%” max_width=”100%” module_alignment=”center” custom_padding=”0px||0px||true|false” global_module=”3315″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ disabled_on=”off|off|off” _builder_version=”4.24.2″ background_color=”rgba(0,0,0,0.6)” width=”100%” max_width=”100%” module_alignment=”center” max_height_tablet=”” max_height_phone=”70px” max_height_last_edited=”on|phone” custom_padding=”10px||10px||true|false” custom_css_main_element=”position: fixed;||bottom: 0px;||z-index: 99;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMxMjIifX0=@” button_text=”REGISTER NOW” button_alignment=”center” admin_label=”REGISTER NOW” _builder_version=”4.25.1″ _dynamic_attributes=”button_url” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2OTk1In19@” button_text=”Download Brochure” button_alignment=”center” admin_label=”Download Brochure” _builder_version=”4.24.2″ _dynamic_attributes=”button_url” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

                  Agenda8 Oct 2026 (Thurs)09:00 \u2013 09:15\u202fOpening remarksLighthouse Independent Media09:20 \u2013 09:55[Case Study Presentation]Many organisations invest significant time and resources into engaging communities, yet sustaining participation over the long term remains a common challenge. As community needs evolve and stakeholder expectations rise, successful engagement requires more than awareness campaigns or one-off initiatives \u2014 it requires intentional […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3299","page","type-page","status-publish","hentry"],"yoast_head":"\nAgenda - Community Engagement Asia 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/communityengagement.asia\/sg\/agenda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agenda - Community Engagement Asia 2026\" \/>\n<meta property=\"og:description\" content=\"Agenda8 Oct 2026 (Thurs)09:00 \u2013 09:15\u202fOpening remarksLighthouse Independent Media09:20 \u2013 09:55[Case Study Presentation]Many organisations invest significant time and resources into engaging communities, yet sustaining participation over the long term remains a common challenge. As community needs evolve and stakeholder expectations rise, successful engagement requires more than awareness campaigns or one-off initiatives \u2014 it requires intentional […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/communityengagement.asia\/sg\/agenda\/\" \/>\n<meta property=\"og:site_name\" content=\"Community Engagement Asia 2026\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T06:30:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/communityengagement.asia\/sg\/wp-content\/uploads\/sites\/2\/2026\/04\/ce-fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/communityengagement.asia\/sg\/agenda\/\",\"url\":\"https:\/\/communityengagement.asia\/sg\/agenda\/\",\"name\":\"Agenda - Community Engagement Asia 2026\",\"isPartOf\":{\"@id\":\"https:\/\/communityengagement.asia\/sg\/#website\"},\"datePublished\":\"2019-07-18T04:16:30+00:00\",\"dateModified\":\"2026-09-28T06:30:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/communityengagement.asia\/sg\/agenda\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/communityengagement.asia\/sg\/agenda\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/communityengagement.asia\/sg\/agenda\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/communityengagement.asia\/sg\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Agenda\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/communityengagement.asia\/sg\/#website\",\"url\":\"https:\/\/communityengagement.asia\/sg\/\",\"name\":\"Community Engagement Asia 2026\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/communityengagement.asia\/sg\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Agenda - Community Engagement Asia 2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/communityengagement.asia\/sg\/agenda\/","og_locale":"en_US","og_type":"article","og_title":"Agenda - Community Engagement Asia 2026","og_description":"Agenda8 Oct 2026 (Thurs)09:00 \u2013 09:15\u202fOpening remarksLighthouse Independent Media09:20 \u2013 09:55[Case Study Presentation]Many organisations invest significant time and resources into engaging communities, yet sustaining participation over the long term remains a common challenge. 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