Agenda

8 October 2024

09:00 – 09:15 

Opening remarks

Soren Beaulieu

Soren Beaulieu

Regional Content & Strategy Director

Lighthouse Independent Media

Create: Building Cohesive Communities Based on Trust

09:15 – 09:50

Empowering Communities for Sustainable Social Impact

Explore how organisations can adopt empowerment as a foundational principle for sustainable social impact in this insightful keynote. The session will highlight Singtel’s commitment to “Empower Every Generation” through initiatives such as Future Makers, Digital Thumbprint, and Digital Silvers, which focus on building skills and confidence. Additionally, discover collaborative efforts with the Australian Business and Community Network and Singapore Business Network on Disability, where corporate members mentor vulnerable youth and persons with disabilities. The keynote will also discuss the National Council of Social Services’ Sustainable Philanthropic Framework, which mobilises corporates and social services for sustained impact. Learn strategies to move beyond dependency, fostering long-term success and empowerment in communities.

Speaker:

Andrew Buay

Andrew Buay

Vice President, Group Corporate Sustainability, Talent Coach at Optus

Singtel & Optus

09:50 – 10:25

[Case Study Presentation] Programme Design

Designing a community engagement programme that is inclusive and responsive
  • Defining your programme’s purpose, scope and end-goal
  • Community mapping: Surveys, focus groups, social network analysis
  • Identifying the right engagement tools to encourage participation
  • Post-engagement reporting: Setting metrics that matter for evaluation

Speaker:

Danny Lim

Danny Lim

Director

SL2 Impact

10:25 – 10:45 

Morning networking break

Empower: Shifting Mindsets to Inspire Change for the Better

10:45 – 11:20 

[Panel Discussion] Engagement Fatigue

Are we all too tired of community engagement?

Community engagement is not an easy job—for individuals or organisations. It takes significant energy to organise these efforts, listen to stakeholders, and implement changes that address everyone’s needs, including those of your own organisation. How do we ensure that we, whether as employees, senior leaders, or organisations, continue to have the drive, passion, and the right skill set and knowledge to run effective and meaningful community engagement? Join this session with fellow practitioners to learn from the best and recharge your engagement strategies.

Moderator:

Lewis Liu

Lewis Liu

Founder and Director

Crowdsense

Panellists:

Saravenan Tanapal

Saravenan Tanapal

Director, Engagement Branch, Engagement & Research Division, Communications & Engagement Group

Ministry of Education
Govind Singh

Govind Singh

Assistant Director, Communications and 3P Partnerships

Ministry of Sustainability and the Environment

11:20 – 11:55

[Case Study Presentation] Mentoring Programmes

Revitalise Community Engagement with Mentoring Programmes

Community engagement is a vital component of any social impact strategy, but it can also be challenging and exhausting for both the organisers and the participants. In this talk, the speaker will share some insights and best practices from their experience as the leader of social impact for Cognizant across APAC, where they have designed and run several high-impact community engagement programmes, including mentoring, volunteering, and pro-bono consulting. This session will focus on how mentoring programmes, when incorporated into a community engagement strategy, can overcome engagement fatigue by providing mutual benefits and support for both mentors and mentees. The session will also examine data and examples to demonstrate the positive outcomes and impacts of mentoring programmes.

  • How to design and run effective and sustainable community engagement programmes that leverage mentoring as a key component
  • How to communicate the impact and value of mentoring programmes for both mentors and mentees
  • How to overcome common challenges and pitfalls of community engagement and mentoring programmes
Pratibha Kurnool

Pratibha Kurnool

Head of Social Impact, APAC & Global Community Impact

Cognizant

11:55 – 12:40

[Panel Discussion] Community Partners

Leveraging community partners’ strengths to scale community reach
  • Identifying the right partners with shared vision and goals
  • Overcoming red tapes internally and externally for programme’s success
  • Managing expectations of partners for long-term collaboration
  • It’s not you, but me: Managing partnerships that no longer serve its purpose

Moderator:

Tamara Weaver

Tamara Weaver

Community Engagement Specialist

Panellists:

 Mohamed Farook

Mohamed Farook

Senior Project Manager and Former Deputy Director, Community Partnership & Head Community Liaison & Digital Development

Land Transport Authority
Megan Fernandes

Megan Fernandes

Head of Community Investment & Partnerships

Prudential Singapore

Asmah Alias

Asmah Alias

General Manager, Malay Heritage Centre & Director of Children's Museum Singapore

National Heritage Board

12:40 – 13:40

Networking lunch

13:40 – 14:15

[Case Study Presentation] Corporate Social Responsibility
Creating social impact with sustainable and meaningful CSR initiatives
  • Identifying a cause that is aligned to business vision and mission
  • Empowering employees to give back to society
  • Finding the right community partners for sustainable collaboration
  • Always improving: Asking the right questions to improve next programme

Speaker:

Eugene Ho

Eugene Ho

Global CSR Director

SAP

Assess: Measuring Community Programmes to Drive Maximum Impact

14:15 – 15:15

[Mini Workshop] Programme Evaluation

Measuring outreach programmes for better engagement and bigger scale
  • What is your organisation’s success metrics
  • Assessing engagement impact with tools, frameworks and reliable feedback channels
  • Tracking and analysing data insights for optimal performance 

Facilitator:

Yuvan Mohan

Yuvan Mohan

Country Head for Public Policy, Government Relations, ESG & Trust and Safety

Lalamove

15:15 – 15:30

Afternoon networking break

15:30 – 16:30

[Mini Workshop] Stakeholder Management

Communicating effectively with community stakeholders to drive programme’s success
  • Know your stakeholders – target community, vendors/partners
  • Identifying the most effective communication channels for clarity
  • Building strong relationships: How to manage conflicts or resistance
  • Embracing diversity in community engagement ecosystem

Facilitator:

Tamara Weaver

Tamara Weaver

Community Engagement Specialist

16:30

Closing remarks and end of conference