Agenda
20 August 2024
09:00 – 09:15
Opening remarks
09:15 – 09:30
Opening keynote address
Create: Building Cohesive Communities Based on Trust
09:30 – 10:05
[Case Study Presentation] Programme Design
Designing a community engagement programme that is inclusive and responsive
- Defining your programme’s purpose, scope and end-goal
- Community mapping: Surveys, focus groups, social network analysis
- Identifying the right engagement tools to encourage participation
- Post-engagement reporting: Setting metrics that matter for evaluation
10:05 – 10:40
[Case Study Presentation] Engaging Communities
Unlocking the power of engagement for diverse community profiles
- Identifying both digital and non-digital platforms that matter
- Curating content that are digestible and easy to access
- Gathering feedback actively for immediate intervention
- Bringing everyone together: Cultivating the community spirit
10:40 – 11:10
Morning networking break
Empower: Shifting Mindsets to Inspire Change for the Better
11:10 – 11:45
[Case Study Presentation] Social Enterprise
Addressing social needs with a business that focuses on doing well by doing good
- Identifying a worthy cause that is aligned with your business’ USP
- Aligning commercial goals with gaps with chosen cause
- How to ensure business remains financially viable and the cause is sustainable
- Getting management buy-in
11:45 – 12:30
[Panel Discussion] Community Partners
Leveraging community partners’ strengths to scale community reach
- Identifying the right partners with shared vision and goals
- Overcoming red tapes internally and externally for programme’s success
- Managing expectations of partners for long-term collaboration
- It’s not you, but me: Managing partnerships that no longer serve its purpose
12:30 – 13:30
Networking lunch
13:30 – 14:05
[Case Study Presentation] Corporate Social Responsibility
Creating social impact with sustainable and meaningful CSR initiatives
- Identifying a cause that is aligned to business vision and mission
- Empowering employees to give back to society
- Finding the right community partners for sustainable collaboration
- Always improving: Asking the right questions to improve next programme
Assess: Measuring Community Programmes to Drive Maximum Impact
14:05 – 15:05
[Mini Workshop] Programme Evaluation
Measuring outreach programmes for better engagement and bigger scale
- What is your organisation’s success metrics
- Assessing engagement impact with tools, frameworks and reliable feedback channels
- Tracking and analysing data insights for optimal performance
15:05 – 15:30
Afternoon networking break
15:30 – 16:30
[Mini Workshop] Stakeholder Management
Communicating effectively with community stakeholders to drive programme’s success
- Know your stakeholders – target community, vendors/partners
- Identifying the most effective communication channels for clarity
- Building strong relationships: How to manage conflicts or resistance
- Embracing diversity in community engagement ecosystem
16:30
